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Get to Know Us
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2000s – Where It Began
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Love for Fabrics
Surrounded by India’s rich textile heritage, our journey began with a deep fascination for fabrics — their textures, colors, and stories. What started as admiration soon grew into a passion for exploring the artistry behind every weave and stitch.
This love for fabric became the foundation of our design philosophy, inspiring us to create pieces that carry both comfort and cultural depth into everyday living.
Culture in Every Stitch
2005–2015 – Honoring
Craftsmanship
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This decade brought us closer to India’s artisan communities. We learned from master craftsmen — weavers, upholsterers, and fabric makers — whose generational skills shaped our identity
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​Each piece became more than furniture; it was a story of patience, precision, and tradition. By embracing handwoven fabrics and timeless techniques, we preserved heritage while preparing it for modern living.
2015–2020 – A Passion for Design
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Heritage Meets Modern Living
Our design philosophy evolved: merging artisanal artistry with contemporary aesthetics. This passion gave birth to BRAIDS — a brand rooted in craftsmanship yet shaped by modern lifestyles.
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BRAIDS was envisioned to go beyond furniture, creating outdoor pieces that are not just functional but transformative — turning balconies, terraces, and poolside corners into soulful sanctuaries where people can truly unwind.
Culture in Every Stitch
2020–Present – Embracing Outdoor Living
Resort Living, Right at Home
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Our focus turned to reimagining outdoor spaces — balconies, terraces, gardens, and poolside retreats — not as leftover corners, but as extensions of the home.
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Outdoor living, to us, is about creating sanctuaries under open skies, where design meets nature and comfort meets durability. Each piece we create is crafted to withstand the elements while offering the ease and elegance of indoor furniture.
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By blending modern design with artisanal roots, we aim to transform the way people experience their outdoors — making them spaces to relax, connect, and truly feel at home.